Steije Renes
Position
Steije is an expert in multichannel customer contact from design to implementation. In addition, he regularly speaks at universities and business schools.
Judith Nuijt
Position
Judith obtained her master’s degree with her graduation research focused on social sustainability. With her background in healthcare, she has focused her research on the health sector. During her master’s degree, her interest in sustainable strategies and innovation developed. With a fresh look and a healthy dose of ambition and enthusiasm, Judith is committed to contributing to the development of sustainable strategies.
Introduction
Value in use takes the perspective of value from the customers point of true value from the customers point of view. This value is created while using the products or services from a provider. This is the point of departure designing value propositions and customer experiences.
Objectives
The Value in Use module addresses the understanding of the theory of value in use and assists you in applying this theory as a basis for value proposition development and customer experience design.
- The paradigm shift from goods to service logic
- Value-in-use perspective thinking
- Creating value-in-use insights
- The value paradox
- Ethnography
Method
Follow lessons
The module consists of a series of different lessons. Start by reading the theory and evaluate your knowledge by taking the quiz.
Hands-on application
Successfully apply and test your theoretical knowledge in the hands-on application.
Complete the course
When you finish all the lessons, the application and completed the assignment you’ll successfully complete the course.
Estimated time
Approximately 4 hours to complete.
Key take-aways
In this module you’ll develop basic skills…
- Definition and application of of the services logic theory
- Bringing value creation from the consumer perspective
- In the future this will be extended with the Valex index, with makes the value in use measurable.