Elrik Paap
Position
Elrik is an expert in the development and implementation of large-scale (international) advice and implementation processes in the field of distribution and commercial performance improvement.
Judith Nuijt
Position
Judith completed her master’s degree with her graduate research focused on social sustainability. With her background in healthcare, her research was focused on the health sector. During her master’s, her interest in sustainable strategies and innovation emerged. With a fresh perspective and a healthy dose of ambition and enthusiasm, Judith is committed to contributing to the development of sustainable strategies.
Introduction
We are living in a fast moving world. This forces Organizations to refine their strategy almost on a continuous bases. Starting point for refinement of the strategy is looking outside. Seeing and understanding what is happening in society which makes the context of our organizations and anticipate in a structured way on this changing context. The Future of Customer Interaction is an approach to have look outside and make the translation to refine companies strategie.
Objectives
The FCI module addresses the most relevant trends, assesses their impact on your customers’ daily lives and assists you in translating changing needs to your business.
- Mega trends
- Macro trends
- Consumer trend canvas
Method
Follow lessons
The module consists of a series of different lessons. Start by reading the theory and evaluate your knowledge by taking the quiz.
Hands-on application
Successfully apply and test your theoretical knowledge in the hands-on application.
Complete the course
When you finish all the lessons, the application and completed the assignment you’ll successfully complete the course.
Estimated time
Approximately 2 hours to complete.
Key take-aways
What you will learn
- Knowledge of mega- and macro trends
- Assessing the impact of trends on customers’ daily lives
- Assessing the impact of changing customer needs to your industry
- Applying the consumer trend canvas to translate trends and changing needs to your business