Steije Renes
Position
Steije is an expert in the field of multichannel customer contact from design to implementation. He also speaks regularly at universities and business schools.
Demi Deshayes
Position
Demi is studying the master Operational Management and Logistics at the Technical University of Eindhoven. She chose the service industries master track because her interests lie in process optimisation and quality improvement.
Bram Zuidervaart
Position
Bram is currently in the final phase of his master’s degree in Operations Management and Logistics at the TU/e. Here he was able to further his interests within the areas of digitalisation, data analysis and information systems by following the Data Intensive Industries track within his master.
Introduction
Due to technological and connectivity developments, a shift in business design is taking place towards the platform model. Platforms are plug-in-play business models that are centred around creating value by connection and interaction. The platform enables easy interaction between multiple businesses and their customers. Disruptors like Uber and AirBNB make it crucial for organizations to join the platform mind-set in order to remain relevant in today’s ‘virtual’ markets.
Objectives
The Power of the platform module addresses the platform model trend, assesses their impact on business models, analyzes their components and assists you in applying platform thinking to your business.
- Definitions and pillars of platforms
- Platform business model
- Platform organizational structure
- Configuration selection
- Platform strategy elements
- Three-step platform building approach
Method
Follow lessons
The module consists of a series of different lessons. Start by reading the theory and evaluate your knowledge by taking the quiz.
Hands-on application
Successfully apply and test your theoretical knowledge in the hands-on application.
Complete the course
When you finish all the lessons, the application and completed the assignment you’ll successfully complete the course.
Estimated time
Approximately 6 hours to complete.
Key take-aways
What you will learn
- Knowledge of platform business model and pillars
- Knowledge of platform organizational structure versus a pipeline structure
- Selecting the right platform configuration
- Assessing the key elements of an effective platform strategy
- Applying the three-step approach to build a platform for your business