Steije Renes
Position
Steije is an expert in the field of multichannel customer contact from design to implementation. He also speaks regularly at universities and business schools.
Liselotte Nellestijn
Position
With a strong affinity for both culture and business, Liselotte earned her master’s degree in International Management. She did her graduation research on the performance of multinationals in Sub-Saharan Africa in which entrepreneurial culture plays a role. Through her many travel experiences, dose of creativity and business acumen, she is committed to contributing to long-term solutions to various issues in various industries.
Introduction
The market approach describes the way organizations reach their customers. Companies must design customer-driven strategies that build relationships with the right customers.
Objectives
The Market Approach module addresses the translation of all customer insights, defined value proposition and understanding of the customer journey to market operation. It assists you in developing a well-thought market operation applied to your business.
- Markets and customer segments
- Differentiation and positioning
Method
Follow lessons
The module consists of a series of different lessons. Start by reading the theory and evaluate your knowledge by taking the quiz.
Hands-on application
Successfully apply and test your theoretical knowledge in the hands-on application.
Complete the course
When you finish all the lessons, the application and completed the assignment you’ll successfully complete the course.
Estimated time
Approximately 4 hours to complete.
Key take-aways
What you will learn
- Knowledge of segmentation, targeting, differentiation and positioning
- Defining market segments
- Defining and assessing market targets
- Differentiating your business
- Positioning your business